Our Services - PR, Social Purpose Strategy, Storytelling

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"If I were down to my last dollar, I would spend it on public relations." - Bill Gates

Public Relations is a powerful communications tool that builds credibility and trust. Being featured in the media remains the most credible third-party endorsement you can achieve.

At Social Mission, we offer comprehensive PR, Communications, and Social Purpose Strategy services through the following tactics:

Media Relations
We build strong relationships with journalists to secure positive media coverage by crafting compelling press releases, pitching engaging stories, and organising impactful media events.

Social Purpose Strategy
We help you identify your social purpose and partner with the right causes or charities that align with your values, creating powerful emotional storytelling that resonates with your audience.

Storytelling
We craft purpose-driven storytelling that deeply connects with and engages your audience, helping you convey your brand’s mission in a way that inspires action and loyalty.

Crisis Management
We develop strategic PR and communications plans to mitigate the impact of negative events, protecting and managing your brand's reputation.

Influencer Marketing
We connect your brand with the right influencers who can authentically promote your products and values, expanding your reach and driving engagement with your target audience.

Thought Leadership
We position your founder, CEO, or experts as industry thought leaders by securing speaking engagements, writing authoritative articles, and proactively presenting their expertise to the media.

Stakeholder Engagement
We build relationships with key stakeholders, including customers, influencers, investors, and advocacy groups, to elevate your brand’s visibility and further enhance your positive reputation through strategic PR and communications efforts.

"People influence people; consumers tend to rely on testimonials and reviews from friends and family, and are persuaded by the influencers they follow." - Gary Vaynerchuk

At Social Mission, we specialise in Social Purpose Strategy and Influencer Marketing to amplify your brand's reach. Based in Sydney, our PR & Communications experts collaborate with trusted influencers in your niche, leveraging their credibility to authentically persuade their followers to trust and choose your product or service.

We use the following tactics:

Identify Influencers
We identify the most suitable influencers aligned with your brand's values, social purpose and target audience, ensuring a powerful influencer marketing campaign.

Affiliate Partnerships
We manage negotiations and create contracts to secure effective and successful collaborations that enhance your brand's social purpose strategy.

Campaign Strategy
We craft tailored strategies incorporating product gifting, guest blogging, brand ambassadorships, affiliate partnerships, giveaways, product launches, tutorials, and discounts to maximize impact.

Monitoring and Reporting
We track the performance of influencer campaigns, reviewing reach, engagement, and data analytics to measure success and refine our PR & Communications approach.

"Content is King." - Bill Gates

At Social Mission, we amplify your brand's exposure and engagement through powerful stories and strategic content marketing rooted in Social Purpose Strategy, PR & Communications. We craft content that resonates with your audience and strengthens your online presence.

Our content marketing approach involves:

Research
We dive deep into your industry landscape, target audience, and relevant trends to inform a content strategy that aligns with your social purpose, business and marketing goals.

Creative Ideation
Through collaborative brainstorming sessions, we generate unique and compelling content ideas that align with your brand objectives, ensuring they support your social purpose strategy and unique positioning.

Strategic Planning
We develop a comprehensive content plan outlining your goals, target audience, and the best channels for distribution, integrating influencer marketing and PR & Communications tactics.

Develop Content
We create SEO-optimised content designed to enhance your online presence, including blog posts, case studies, media kits, social media content, newsletters, podcasts, e-books, video scripts, Q&As, and more. 

Our content is crafted to tell your brand's story and social purpose to engage your audience on a deep, emotional level.

"Social Media is about the people! Not about your business. Provide for the people and the people will provide for you." - Matt Goulart

At Social Mission, we build and manage your social media presence across all platforms to enhance your brand's online visibility, engagement, and influence. Our approach integrates Social Purpose Strategy, PR & Communications, and Influencer Marketing to ensure your brand resonates with your audience and achieves its goals.

We use the following social media tools:

Instagram Management
We develop engaging visual content and implement strategic posting to boost your brand's presence and connect with your audience.

Twitter Updates
We monitor and create timely updates for real-time engagement and conversations, ensuring your brand stays relevant.

LinkedIn Thought Leadership
We craft and share insightful content that positions you and your brand as a thought leader in your industry, aligned with your social purpose strategy.

Pinterest Visual Storytelling
We curate visually appealing content that strategically captures attention and enhances your brand’s influence.

Facebook Community Management
We manage and foster community engagement, building a loyal and interactive audience.

YouTube Video Marketing
We create compelling video content that showcases your brand's personality and offerings, driving engagement and awareness.

Cross-Platform Consistency
We ensure consistent brand messaging across all social media platforms, aligning with your Social Purpose, PR & Communications strategy and enhancing your positioning.

Analytics and Reporting
We monitor and analyse your social media performance, providing valuable insights for ongoing optimization and alignment with your broader goals.

"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe." - Simon Sinek

Our Social Purpose strategy integrates social and environmental responsibility into every aspect of your organisation.

We use your company's core values to identify which cause to partner with so you build greater customer loyalty, employee engagement and a solid corporate reputation.

We use the following tactics:

Social Purpose Discovery

We create collaborative sessions to identify and articulate the social purpose that aligns with your brand's values.

Stakeholder Engagement

We develop strategies for engaging your employees, customers, and the community in your social purpose initiatives

Cause Partnerships

We identify and establish meaningful partnerships with causes and non-profit organisations that align with your brand's social purpose

Integrated Messaging

We craft and disseminate messaging that integrates your social purpose into your brand narrative across various communication channels

Sustainability Communication

We develop communication strategies that highlight your brand's commitment to sustainability, responsible business practices, and positive social impact

Impact Measurement

We establish measurement frameworks to track and communicate the impact of your social purpose initiatives

Crisis Preparedness

We develop strategies and communication for addressing potential crises related to your social purpose, ensuring transparency and trust

Training and Education

We povide training and educational programs to equip your team to support and communicate your social purpose

"We must learn that doing good is good for business." - Sir Richard Branson

Our Stand for Something Workshop is designed for brands that want to discover and effectively communicate their social purpose, with the option to launch a multi-channel social purpose campaign. We guide you through our four-step framework, tailored to where you are in your social purpose journey:

Step 1: Assess
We analyse your mission and values to identify the causes that resonate with your brand and make strategic sense to support, aligning with your Social Purpose Strategy.

Step 2: Align
Once we identify the right cause, we align you with an appropriate charity partner and develop a comprehensive social purpose campaign strategy that integrates PR & Communications and Storytelling.

Step 3: Amplify
We raise awareness for your social purpose campaign through targeted internal and external communications, leveraging Influencer Marketing and multi-channel PR tactics to maximize impact.

Step 4: Analyse
We measure the campaign’s impact on your chosen cause, customer and staff engagement, and media exposure, ensuring your efforts in PR & Communications are effective and aligned with your broader social purpose goals.