"If I were down to my last dollar, I would spend it on public relations" - Bill Gates
Public Relations is powerful as it builds credibility and trust. Being featured in the media is still the most credible third-party endorsement you can have.
We use the following tactics:
Media Relations
We build relationships with journalists to secure po
"If I were down to my last dollar, I would spend it on public relations" - Bill Gates
Public Relations is powerful as it builds credibility and trust. Being featured in the media is still the most credible third-party endorsement you can have.
We use the following tactics:
Media Relations
We build relationships with journalists to secure positive coverage by crafting press releases, pitching stories, and media events
Crisis Management
We develop strategies and communication plans to mitigate the impact of negative events that could harm your brand's reputation
Event Planning
We organise events, such as product launches, press conferences, and community initiatives, to generate positive media coverage
Internal Communications
We create communications that aligns internal messaging with external communication for staff engagement
Thought Leadership
We position your founder, CEO, or experts as thought leaders in your industry by securing speaking engagements, writing articles, and proactively presenting their expertise to the media
Stakeholder Engagement
We build relationships with various stakeholders, including customers, influencers, investors and advocacy groups, to elevate your visibility and help further boost your positive reputation
"People influence people, consumers tend to rely on testimonials and reviews, from friends and family, and are persuaded by the influencers they follow" - GaryV
We collaborate with influencers who have earned trust within your niche. Leveraging their credibility, we work with them to authentically persuade their followers to trust, and cho
"People influence people, consumers tend to rely on testimonials and reviews, from friends and family, and are persuaded by the influencers they follow" - GaryV
We collaborate with influencers who have earned trust within your niche. Leveraging their credibility, we work with them to authentically persuade their followers to trust, and choose your product or service.
We use the following tactics:
Identify Influencers
We identify the most suitable influencers aligned with your brand's values and target audience for your influencer marketing campaign
Affiliate Partnerships
We handle negotiations and create contracts to ensure effective and successful collaborations
Campaign Strategy
We craft strategies using product gifting, guest blogging, brand ambassadorships, affiliate partnerships, giveaways, product launches, tutorials, and discounts.
Monitoring and Reporting
We track the performance of influencer campaigns to review reach, engagement, and data analytics to measure success
"Content is King" - Bill Gates
We transform your brand narrative into a compelling and engaging story to increase your online presence
Our content marketing approach involves:
Research
We research to understand your industry landscape, target audience, and relevant trends.
Creative Ideation
We use brainstorming sessions to generate unique an
"Content is King" - Bill Gates
We transform your brand narrative into a compelling and engaging story to increase your online presence
Our content marketing approach involves:
Research
We research to understand your industry landscape, target audience, and relevant trends.
Creative Ideation
We use brainstorming sessions to generate unique and compelling content ideas aligned with your brand objectives.
Strategic Planning
We develop a content plan that outlines the goals, target audience and channels
Develop Content
We create SEO optimised content to boost your online presence, using blog posts, case studies, media kits, social media content, newsletters, podcasts, e-books, video scripts, Q&As etc
"Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” - Matt Goulart
We build your social media presence covering all platforms to enhance your brand's online visibility, engagement, and influence.
We use the following social media tools:
Instagram Management
We develop engag
"Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” - Matt Goulart
We build your social media presence covering all platforms to enhance your brand's online visibility, engagement, and influence.
We use the following social media tools:
Instagram Management
We develop engaging visual content creation and strategic posting
Twitter Updates
We monitor and create updates for real-time engagement and conversations
LinkedIn Thought Leadership
We craft and share insightful content to position you and your brand as a thought leader in your industry
Pinterest Visual Storytelling
We curate visually appealing content that is strategic and captures attention
Facebook Community Management
We manage and foster community engagement
YouTube Video Marketing
We create video content for YouTube to showcase your brand's personality and offerings
Cross-Platform Consistency:
We ensure consistent brand messaging
across all social media platforms that aligns with your PR and positioning
Analytics and Reporting
We monitor and analyse your social media performance, providing valuable insights for ongoing optimisation
"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe." - Simon Sinek
Our Social Purpose strategy integrates social and environmental responsibility into every aspect of your organisation.
We use your company's core values to identify which cause to partne
"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe." - Simon Sinek
Our Social Purpose strategy integrates social and environmental responsibility into every aspect of your organisation.
We use your company's core values to identify which cause to partner with so you build greater customer loyalty, employee engagement and a solid corporate reputation.
We use the following tactics:
Social Purpose Discovery
We create collaborative sessions to identify and articulate the social purpose that aligns with your brand's values.
Stakeholder Engagement
We develop strategies for engaging your employees, customers, and the community in your social purpose initiatives
Cause Partnerships
We identify and establish meaningful partnerships with causes and non-profit organisations that align with your brand's social purpose
Integrated Messaging
We craft and disseminate messaging that integrates your social purpose into your brand narrative across various communication channels
Sustainability Communication
We develop communication strategies that highlight your brand's commitment to sustainability, responsible business practices, and positive social impact
Impact Measurement
We establish measurement frameworks to track and communicate the impact of your social purpose initiatives
Crisis Preparedness
We develop strategies and communication for addressing potential crises related to your social purpose, ensuring transparency and trust
Training and Education
We povide training and educational programs to equip your team to support and communicate your social purpose
"We must learn that doing good is good for business" - Sir Richard Branson
Our Stand for Something Workshop is for brands who want to find and communicate their social purpose with an optional multi-channel social purpose campaign
Here we take you through our four-step framework. Depending on what stage of your social purpose journey you a
"We must learn that doing good is good for business" - Sir Richard Branson
Our Stand for Something Workshop is for brands who want to find and communicate their social purpose with an optional multi-channel social purpose campaign
Here we take you through our four-step framework. Depending on what stage of your social purpose journey you are on:
Step 1: Assess
We analyse your mission and values to identify what causes you care about and make strategic sense to support.
Step 2: Align
Once we identify your cause we align you with the right charity partner and develop your social purpose campaign strategy.
Step 3: Amplify
Here, we start to raise awareness for your social purpose campaign through internal and external communications.
Step 4: Analyse
Here, we measure the impact on your cause, customer & staff engagement and media exposure.
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dora.nikols@socialmission.com.au +61 473 578 445
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