brands we have worked with...
CASE STUDIES
Domestos & UNICEF Sanitation Crisis Campaign
CAMPAIGN
Social Mission brought attention to the collaboration between Domestos and UNICEF for the one in three women in the Third World who lack access to a toilet.
We created a glass toilet installation at Bondi Beach to highlight the problem in the community and the media.
RESULTS
MEDIA REACH 5 MILLION
SUNRISE TV SHOW
2DAY FM
HUFFINGTON POST
The Smith Family CEO thought leadership
CAMPAIGN
We positioned Dr. Lisa O'Brien, CEO of The Smith Family, as a thought leader on the power of education to empower disadvantaged children.
To highlight this issue's importance and promote the charity's work, we used the 'Student2Student' Program results that improved children's reading ability by 95%.
RESULTS
MEDIA REACH 14 MILLION
AFR
THE AUSTRALIAN
ABC TV NEWS
THE CONVERSATION
Tamburlaine Organic Wines awareness campaign
CAMPAIGN
Social Mission elevated Tamburlaine, Australia's largest organic wine producer, to a household name through strategic partnerships, media relations and influencer programs.
And positioned CEO Mark Davidson as a thought leader and advocate for sustainable agriculture for organic wines.
RESULTS
MEDIA REACH 8 MILLION P/M
AFR
SYDNEY MORNING HERALD
DELICIOUS
DONNA HAY
GOOD TASTE
Rashays Restaurant Chain & founder profiling
CAMPAIGN
Through newsjacking, Social Mission positioned Rashay's restaurant chain founder, Rami Ykmour, as an advocate for COVID-19-affected small businesses.
This strategy transformed him into a key media figure, sought after for insights on the hospitality industry's challenges during the pandemic.
RESULTS
RAMI WAS INTERVIEWED ACROSS EVERY MAJOR NEWS OUTLET
SUNRISE
THE TODAY SHOW
7 NEWS
NEWS.COM.AU
THE AUSTRALIAN
Colour Theory beauty brand & ambassador Rachael Finch
CAMPAIGN
We worked with Colour Theory makeup, enlisting influencer Rachael Finch to incorporate Colour Theory's new season colours into her beauty routine.
We organised media launch events where Rachael offered tutorials on beauty, health and wellness tips.
RESULTS
COVERAGE IN ALL MAJOR LIFESTYLE & BEAUTY OUTLETS
MAMAMMIA
INSTYLE MAG
HARPER'S BAZAAR
BEAUTY HEAVEN
VOGUE
THE CAROUSEL
WHO MAG
DROP DEAD GORGEOUS
Piping Hot sustainable fashion brand
CAMPAIGN
Social Mission worked with iconic Australian surf brand Piping Hot to draw attention to ocean pollution and promote its sustainable 'Heroes of the Ocean' range, made with biodegradable algae.
Leveraging partnerships with sustainability experts, we profiled Piping Hot's innovation and positioned it as a sustainability leader.
RESULTS
VOTED AS SUSTAINABILITY LEADER IN
The Australian Financial Review
RAGTRADER
MAMAMAG
FEMALE.COM.AU
OUT & ABOUT WITH KIDS
DELICIOUS MAG
STUFF MUMS LIKE BLOG