Social Mission brought attention to the collaboration between Domestos and UNICEF for the one in three women in the Third World who lack access to a toilet.
We created a glass toilet installation at Bondi Beach to highlight the problem in the community and the media.
MEDIA REACH 5 MILLION
SUNRISE TV SHOW
We positioned Dr. Lisa O'Brien, CEO of The Smith Family, as a thought leader on the power of education to empower disadvantaged children.
To highlight this issue's importance and promote the charity's work, we used the 'Student2Student' Program results that improved children's reading ability by 95%.
MEDIA REACH 14 MILLION
ABC TV NEWS
Social Mission elevated Tamburlaine, Australia's largest organic wine producer, to a household name through strategic partnerships, media relations and influencer programs.
And positioned CEO Mark Davidson as a thought leader and advocate for sustainable agriculture for organic wines.
MEDIA REACH 8 MILLION P/M
SYDNEY MORNING HERALD
Through newsjacking, Social Mission positioned Rashay's restaurant chain founder, Rami Ykmour, as an advocate for COVID-19-affected small businesses.
This strategy transformed him into a key media figure, sought after for insights on the hospitality industry's challenges during the pandemic.
RAMI WAS INTERVIEWED ACROSS EVERY MAJOR NEWS OUTLET
THE TODAY SHOW
We worked with Colour Theory makeup, enlisting influencer Rachael Finch to incorporate Colour Theory's new season colours into her beauty routine.
We organised media launch events where Rachael offered tutorials on beauty, health and wellness tips.
COVERAGE IN ALL MAJOR LIFESTYLE & BEAUTY OUTLETS
DROP DEAD GORGEOUS
Social Mission worked with iconic Australian surf brand Piping Hot to draw attention to ocean pollution and promote its sustainable 'Heroes of the Ocean' range, made with biodegradable algae.
Leveraging partnerships with sustainability experts, we profiled Piping Hot's innovation and positioned it as a sustainability leader.
VOTED AS SUSTAINABILITY LEADER IN
The Australian Financial Review
OUT & ABOUT WITH KIDS
STUFF MUMS LIKE BLOG
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